1. Introduction
At ASH Dental (“we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”), and other applicable South African laws.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, contact our practice, or make use of our dental services.
By using our website or engaging with our services, you consent to the collection and use of your information as outlined in this Privacy Policy.
2. Data Collected
Information we collect
Personal Information
- Full name
- Identity or passport number (where required)
- Email address
- Telephone or mobile number
- Physical address
- Patient Information
- Medical and dental history
- Treatment records
- Appointment information
- Medical aid details
- Emergency contact information
- Information relevant to your dental care
Website Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited
- Date and time of visits
- Cookies and usage information
We only collect information that is necessary to provide our services, comply with legal obligations, and improve your experience.
3. Data Collected
We may use your personal information to:
- Schedule and manage appointments
- Provide dental consultations and treatment
- Maintain patient records
- Process payments and medical aid claims
- Communicate regarding appointments, treatments, or follow-ups
- Respond to enquiries submitted through our website
- Improve our services and website functionality
- Comply with legal, regulatory, and professional obligations
- Protect the security and integrity of our systems
We will only process your personal information for lawful purposes and in accordance with POPIA.
4. Contact Forms and Website Enquiries
When you submit information through a contact form on our website, the information is sent to our authorised practice representatives via email.
Information submitted through our website is used solely for:
- Responding to enquiries
- Scheduling appointments
- Providing information about our services
We do not sell or rent your personal information to third parties.
5. Cookies and Analytics
Our website uses cookies and similar technologies to improve user experience and understand how visitors interact with our website.
Cookies may be used to:
- Remember user preferences
- Improve website functionality
- Analyse website traffic and performance
- Enhance website security
You may disable cookies through your browser settings; however, some website features may not function correctly if cookies are disabled.
We may use services such as Google Analytics to collect anonymous statistical information regarding website usage.
6. Embedded Content and Third-Party Services
Our website may contain embedded content such as:
- Google Maps
- YouTube videos
- Social media content
- External website links
Embedded content from third-party websites behaves in the same way as if you visited those websites directly. These third parties may collect information about you and may use cookies or tracking technologies according to their own privacy policies.
We encourage you to review the privacy policies of any third-party websites you visit.
7. Sharing of Information
ASH Dental will not sell, trade, or disclose your personal information except:
- Where required by law
- To medical aid providers for claims processing
- To healthcare professionals involved in your treatment where necessary
- To service providers who assist us in operating our business and who are required to maintain confidentiality
- Where you have given your consent
Any sharing of personal information will be limited to what is reasonably necessary.
8. Data Retention
We retain personal and patient information only for as long as necessary to:
- Provide healthcare services
- Comply with legal and regulatory requirements
- Maintain accurate patient records
- Resolve disputes and enforce agreements
Patient records may be retained for periods required by healthcare regulations and professional guidelines.
9. Security Measures
We take reasonable technical and organisational measures to safeguard your personal information against:
- Loss
- Unauthorised access
- Misuse
- Alteration
- Disclosure
- Destruction
Security measures may include:
- SSL encryption
- Secure hosting environments
- Password-protected systems
- Access controls
- Secure data storage procedures
While we strive to protect your information, no online transmission or storage system can be guaranteed to be completely secure.
10. Your Rights
In accordance with POPIA, you have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of information where legally permissible
- Object to certain processing activities
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Regulator of South Africa
Requests may be submitted using the contact details provided below.
11. Third-Party Websites
Our website may contain links to external websites for your convenience.
We are not responsible for the privacy practices, content, or security of third-party websites. Users are encouraged to review the privacy policies of any external sites they visit.
12. Disclosure Required by Law
We may disclose personal information where required to do so by law, court order, regulatory authority, or where disclosure is necessary to protect our legal rights or the safety of our patients, staff, or the public.
Any disclosure will be made in accordance with applicable legal requirements.
13. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy from time to time.
Any changes will be published on this page with an updated revision date. Continued use of our website or services following such changes constitutes acceptance of the revised policy.
14. Contact Us
If you have any questions regarding this Privacy Policy or the processing of your personal information, please contact us:
ASH Dental
Website: https://ashdental.co.za
Email: info@ashdental.co.za
Telephone: 012 880 2550
Address: Pretoria, Gauteng, South Africa